Rough Cut Feedback

                                                                From the feedback that we received from our peers about our rough cut (first edition) of our music video, we have come to the conclusion that we need to focus on the creativity of the lighting and props aspect of the video. In addition to this there is room for improvement so that our narrative theory is much clearer for our target audience and we can achieve this through the use of more conceptual ideas.
Furthermore, we have discovered that the editing of our rough cut is extremely creative and intriguing fulfilling the codes and conventions of a pop genre music video. However subverting audience expectations as the lyrics demonstrate a troubled young female meaning many audiences would expect a cold, depressing music video.