Audience Theory

Blumler and Katz

Use and gratification ( why people consume media?)

Information:

The news, factual and informative sites, news applications 

Personal Identity:

Social Media, Instagram, Facebook, Twitter, Snap Chat - Expressing who you are

Entertainment:

YouTube, Radio, TV, Netflix

Integration and Social Interaction: 

Live stream, social media, expressing a point

If our audience were going to consume our product for entertainment then we would use a spectacle or concept genre that would include special effects with fast pace cuts that leave the viewers intrigued and wanting to watch more. Also an interesting narrative to intrigue the audience and make them sympathise with the video.

If they were consuming our product for the purpose of information then we would try and link the lyrics of the song to the visuals, for example "to drink to smoke to swallow" could symbolise an erratic state of mind and loss of control.

If they were going to consume our product for escapism then we would make the video very visual by using bright colours that are pleasing to the audience.

If our audience were going to consume out product for personal identity then the audience could use our video as an inspiration for themselves in achieving confidence, influence in style and role model figures.

Active Audience- Uses and Gratifications theory

Active Audience

Blumler and Katz - Why people consume media:
-Information (Newspaper) 
-Personal Identity (Social Media)
-Entertainment (Youtube)
-Integration and Social Interaction 


If our audience were going to consume our product for entertainment then we would post relevant content on Youtube about our product along with putting links on social media which would then take them directly to our Youtube video, this would then create more awareness.

If our audience were going to consume our product for information purposes then we would add vital imagery along with useful internet links (newspaper articles) in order to provide them with a large amount of information.

If our audience were going to consume our product for personal identity then we would give them the opportunity to explore social media platforms such as Facebook, Instagram and Twitter making the posts relatable to our audience to help them develop a strong interest in our product.

If our audience were going to consume our product for escapism then we would add unrealistic elements highlighting the fantasy aspect of our product creating a story like nature.

Song Choice

We believe this is a good song choice for our music video as we will not struggle with the lip syncing due to the simple, repetitive lyrics.
Another reason why 'Empty' would be a suitable song choice is because the song is versatile meaning many different genres are involved e.g. performance and sexualised. In addition we believe our music video will be popular due to the meaning of the song as it is very relatable giving us the opportunity to influence audience interest.

Andrew Goodwins Rules

Stills - Annotated

These are our representations of the different genres e.g. spectacle, performance, intertextual etc. with explanations as to why we chose to create each still and the effect on the audience. When editing the stills we were thinking about what would fulfil and subvert audience expectations as well as codes and conventions.

Stills

As we are currently learning about a range of different genres including spectacle, performance, image etc we decided to take some images that would fit with each genre as further research for our music video. We intend to annotate the video with reasons as to why each still was appropriate for which genre and how we intend to use or not use them in the future.

Andrew Goodwin Rules

Introduction

My Name is Ellie Trayling and I am an A-Level Student currently doing Media Studies. Alongside with this I also study Art and Sociology, Art especially fits perfectly with media due to the creative aspect tied within them. I take myself to be a very creative person and love learning to use new software to enable to create a professional final product. This year we will be creating an original music video which I am very excited about as it is not something that I have encountered before. I am especially interested to use new software, Final Cut Pro, as I believe it will help my group to come out with a professional music video.