Editing ideas from successful music videos

The music video to ‘Where are you now’ by Skrillex, Diplo and Justin Bieber is extremely creative as not only does the editing keep the audience engaged and intrigued to see what’s going to appear next, the process of creating the video was shown. Cleverly, the artists who created the images covering Justin’s body are featured in the video, showing how they were in control. An example of this was when there was a close-up of a wet paintbrush being placed on a piece of paper and the cut to a stream of paint covering Justin’s neck. I think this editing technique would link well with our genre as the images could explain the inner feelings of the artist, or how the world views her because of her actions, appearance and attitude.

 

 

The music video to ‘How deep is your love’ by Calvin Harris and Disciples includes editing techniques that portray the pop genre. The face pace editing highlights the sense of confusion which is shown throughout the video, along with the decision to use a variety of colours on the actress and layering her movements. These editing techniques would fit well with our performance genre and song choice as we have decided to focus on the party/nightlife element therefore meaning colourful lights, fast pace editing, and layering would help to show a troubled, lost state but also the effects of the young girl’s actions.

 

 

The music video to ‘You make me’ by Avicii follows the narrative genre meaning that there are not many relations between our music videos. My reason for thinking this is because the editing techniques used are creative as there are titles added to introduce the characters, their movements are exaggerated because of the slow motion and fast pace editing but it all contributes to the story whereas our music video is based on the performance genre meaning we won’t be focusing our editing on the three stages of Todorov’s theory.