Choice of Youtube strategies for promotion to audience

       Interviews
Interviews would be a successful way in promoting our music video to a wider audience and having a personal connection with our audience. The interview above demonstrates how the artist is able to share the meaning of her lyrics and video giving the audience a further understanding of her work.

Behind the scenes footage
By sharing footage with our audience about the process of making the music video, our audience will be intrigued to watch the final product, have knowledge of the meaning of the Mise-En-Scene and have a clear idea of our intentions. This will also be helpful in showing the fans what equipment is used to influence them to recreate a cover or make their own individual video.

Mini - Documentary
Some artists create mini-documentaries for fans about tours/live performances when fans are unable to attend as a way of providing information about themselves and promote other work that will be appearing.

Covers
Artists encourage their fans to make covers and experiment with the music and technology, this is a perfect way to promote the artists song and other work as well as inspiring others to recreate the music video. In addition it gives fan members the opportunity to discuss their likes/dislikes about each others recreation as well as what could be successful.

We would use interviews to promote our video as we would be able to share our reasoning as to why we did what we did or what we used in the music video giving our audience a further insight to the meaning behind the acting and lyrics. In addition interviews would give us the opportunity to answer any questions from our target audience about the creation or concept of the video. As well as this mini documentaries would be a good way of sharing with our audience information about the production stage of the video as well as talking about the work that may lead on from this.