Levi Strauss' theory explains how all conflict within the world come about due to Binary Opposites and that the world only makes sense because of the opposites we are surrounded by.
- Reality VS Fantasy - 'That's just reality' We would use the element lighting to create either a vibrant or dull image showing a clear representation of reality vs fantasy within our video.
- Day VS Night - 'Wish there was no tomorrow' - Highlighting the concept of time
- Common themes - loneliness/jealousy Present to the audience that the artist feels trapped within society, however presents a new identity at night (sense of enjoyment/freedom)
Todorov's three stage theory
Equilibrium - Represents the happy/normal aspects of the video
Disruption - Issues that arise within the video
Resolution - Issues being resolved with the video ending 'happily ever after'
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