We are exploring what makes creative m-e-s and we trialled a range of ideas to evaluate what would be appropriate or our genre as well as attract our target audience.
Another reason why this is our most creative still is due to the lights/ mirror presented in the frame, as they highlight to the audience that our music video is based around the performance and image genre, suggesting the video will focus a lot upon the appearance of the artist.
This still links to our music video as we intend to use vibrant colours and dim lighting to present a party atmosphere , to highlight the performance genre and give our target audience an environment to relate to fulfilling their expectations.
This is our least creative still as there are features within the frame such as people that are irrelevant to the shot, making our location very unimaginative. Another reason why this is our least creative still is because the still doesn't present our genre clearly or provide any information to the audience as to why this is a relevant location for our music video. This shot is subverting audience expectations as they would expect the still to have meaning or have the mise - en -scene relate to our research.
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