Conventions of the Pop genre

CONVENTIONS:

• Artists are clothed in fashionable, stylish and mainstream outfits
• Artists are portrayed as happy, enjoying and content with life
• The lyrics are normally based around love or a relationship
• Often bands express the unity associated with teens, which is the main target audience for this genre 
• The genre is normally conveyed through the Mise-en-scene and setting
• Pop magazines are often themed with bright and bold colours which are normally associated with positive vibe

Another convention of the Pop genre is that within the music industry it tends to follow current trends rather than being independent and making something new, unique and different to hear. The form of the song normally follows a verse - chorus - verse structure and uses hook lines which are catchy and therefore stays in the audiences mind. Pop music promotion is via radio stations and magazines. In the UK Pop songs are guaranteed to be heard on well known radio stations such as Capital.

IMAGERY:

The songs usually include beats that are very dance - orientated and they are usually stereotypically associated with people in their teens enjoying partying, clubbing and dancing which is exactly what the purpose of Pop music is for. A lot of the imagery created is based off partying and drinking alcohol and smoking as this is stereotypically what teens nowadays enjoy.

ARTIST REPRESENTATION:

Artists (females) are expressed in a very sexual and seductive way, trying to lure the audience in; very show/staged like. However, current artists choose to dress in provocative ways portraying a sexual atmosphere.

HAIR AND MAKEUP:

Hair and makeup used to be used to commutate the artists feelings, views and express a message; playing a major role in Pop music videos. A few years ago makeup and hair wasn't very extreme and was kept quite simple and natural and not seen as a necessity compared to nowadays.

TECHNOLOGY:

Technology recently has been used as a major part of music videos. Animation I used greatly to create an exciting, loud and lively atmosphere. Compared to a few years ago animation in music videos were hardly seen and the artist was the main focus to the camera eye and dance choreography was the main element to a video.