Blumler and Katz
Use and gratification ( why people consume media?)
Information:
The news, factual and informative sites, news applications
Personal Identity:
Social Media, Instagram, Facebook, Twitter, Snap Chat - Expressing who you are
YouTube, Radio, TV, Netflix
Integration and Social Interaction:
Live stream, social media, expressing a point
If our audience were going to consume our product for entertainment then we would use a spectacle or concept genre that would include special effects with fast pace cuts that leave the viewers intrigued and wanting to watch more. Also an interesting narrative to intrigue the audience and make them sympathise with the video.
If they were consuming our product for the purpose of information then we would try and link the lyrics of the song to the visuals, for example "to drink to smoke to swallow" could symbolise an erratic state of mind and loss of control.
If they were going to consume our product for escapism then we would make the video very visual by using bright colours that are pleasing to the audience.
If our audience were going to consume out product for personal identity then the audience could use our video as an inspiration for themselves in achieving confidence, influence in style and role model figures.
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