Active Audience- Uses and Gratifications theory

Active Audience

Blumler and Katz - Why people consume media:
-Information (Newspaper) 
-Personal Identity (Social Media)
-Entertainment (Youtube)
-Integration and Social Interaction 


If our audience were going to consume our product for entertainment then we would post relevant content on Youtube about our product along with putting links on social media which would then take them directly to our Youtube video, this would then create more awareness.

If our audience were going to consume our product for information purposes then we would add vital imagery along with useful internet links (newspaper articles) in order to provide them with a large amount of information.

If our audience were going to consume our product for personal identity then we would give them the opportunity to explore social media platforms such as Facebook, Instagram and Twitter making the posts relatable to our audience to help them develop a strong interest in our product.

If our audience were going to consume our product for escapism then we would add unrealistic elements highlighting the fantasy aspect of our product creating a story like nature.