For our audience to promote our song we must find ways in attracting them to the music, due to the pop genre being one of the most common genre's, audiences are inclined to share their opinion and enthusiasm about the new release therefore creating positive advertisement for our products.
These videos seem to comment not only on the products but the image of the artist that is being shown because of this we will base our video on image as well as spectacle as it is a convention.
Unfortunately, there will be fans who are not as enthusiastic and excited about the music video however, not everyone is interested in the pop genre or the same artists.
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