Tuesday, 28 November 2017

Wordle

Our song choice for our music video is 'Empty' by Olivia O'Brien whose lyrics have been placed into a wordle. The cocktail glass shape was selected as the lyrics refer to 'drinking' as a way of escaping the issues surrounding young adults in the society. The choice of shape relates to Stuart Hall's reception theory (Encoding-Decoding) as the cocktail glass is a symbolic code perhaps following the stereotype that all teens result to alcohol but the audience decode a deeper message about a teen struggling with life alone. Olivia O'Brien's official music video demonstrates a party environment where a lot of alcohol is consumed and empty cups/bottles are left lying around to highlight the reckless behaviour that is a common stereotype associated with teenagers. Therefore within our music video we intend to use alcohol bottles for the same purpose to encode a message to our audience how it is often shown that young adults consume alcohol in order to avoid the current conflicts in their lives. In addition, I believe the colour scheme of the wordle is effective as within our music video we intend to use vibrant colours for our Mise-En-Scene to challenge audience expectations, as the lyrics refer to a suffering, depressed and confused young adult who unsure about where life is taking her.

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Music Video