Semiotics and genre analysis (Will.i.am "Bang Bang)

Here I have analysed Will.i.am's "Bang Bang" music video. The most noticeable feature that caught my attention to the performance was the sepia filter. This made me think and reflect about the story behind the song and what time period the artists wanted to show and set the song in. I very much enjoyed the binary opposites between the genre of the song which included some rap and electronic sounds contradicted with the jazz. However the artists costumes were very 1920's style which gave the video edge.