Music Genre Representation Video Experiment

In the first scene the MES depicts the genre as it is set in a school. We chose this as this location is most relatable to the audience. In regards to actual music videos ( for example Avril Lavigne "Heres to never growing up") This location has the ability for many different things to occur which means that the same location in different videos, different stories and events can happen. We used a close up for this scene as in pop music videos it often features lots of close ups of the artists face which is used to allow the audience to see the artists facial expressions and to better understand their emotions, thoughts and feelings. Pop music video costumes can either be really extreme or simple to relate to the audience. In this case we used a sparkly pink top to link to the music and relate to the audience.

In the second scene we used a brightly coloured background to emphasise the spectacle element of the pop genre.The mid-shot also emphasises the vocalist performing as well as the background. Artists and actors in pop music videos usually wear a lot of makeup which defines their facial features better and allows the audience to clearly see their expressions. With this in mind, I did Cherry's makeup quite full on to represent this.

In the third sequence, we focused on the editing as pop music videos use tints and filters to make them more intriguing to the audience. By adding filters it can give off certain moods and emotions. We used a mid shot to  show the creative ability of the artist by capturing her singing with a microphone. MES is effectively used in this scene as it attracts the audience to the video as it is eye catching and draw them into watching it beginning to end which is important as we do not want them to lose interest. Lighting is also used effectively as it makes the video more realistic as the bright colours make the audience feel happy and makes them feel like they are part of the video.

These sequences use Berger's theory. This is because all the scenes can be interpreted differently as different audiences have different perspectives. For our music videos, we have decided to do the Pop Genre as it is the one that can be used best within a music video.