In depth analysis of videos produced by other students

           Firstly, the editing with in this video is extremely creative as the brightly, coloured writing/images that are layered over the top of the artist singing refer to lyrics within the song, as well as the thoughts and feelings of the artist. In addition to this technique has been increased in speed to create a chaotic sequence and give the audience enough time to catch key words. This technique encodes a message for the audience to later on decode and have a clearer understanding on the effect of the lyrics. Later on in the video variations of speed are used when the artist is pinning up statements about being happy with yourself and ignore what society 'expects'. Strangely, within the video footage from previous fashion shows have been included to highlight what society present as 'perfect', by adding this it links to Levi Strauss' binary opposites theory, as on the runway the women are showed in that way for pleasure whereas in the music video it is a realistic version of young women today.
Unfortunately, I don't believe that the Mise-En-Scene is creative as apart from the white background that includes all the exciting editing, we only see the artist wondering through the rooms of her house to match some movement with the lyrics e.g. thinner is better the artist breathes in whilst tightly grabbing her waist. Along with this I don't believe there were many imaginative shots or transitions, as many shots such as close ups were often repeated, due to this I don't think an extremely high mark could of been rewarded.
From this video I've learnt that as a group we need to look deeply into our planning to make sure our cuts, transitions and shots are as creative as possible to enable us to get full marks. So far our editing techniques that we intend on using really help in portraying our performance genre however, I believe we can find ways of making it more appealing to our audience as successfully done by this group.



From the start fast pace edits are used within the video to avoid making the audience uninterested by spending to long on a simple shot, the effect of this edit is that it speeds up the video and keeps the audience focused. Moments of the video are also in slow motion to make the audience focus on a particular person or prop. I believe this technique would be useful in our music video as we can show a quick progression is the state of our artist and her reactions in a variety of environments. Cleverly, near the start of the video the opening of the front door introduces a new location and costume, making their Mise-En-Scene interesting. Throughout, the audience has to decode much of the video as there are often sharp cuts and transitions meaning that the audience isn't given a lot of information at one time.
Even though there are costume changes within the video the costumes themselves are very simple and plain, which leads to them not standing out in the locations used as they look like local areas rather than interesting. High and low key lighting are used in the music video which I think is effective as it shows a concept of time, suggesting that we may see a change in characterisation due to the time of day. Panning and tracking is often used which is effective as our intentions with these cinematography techniques is to show our creative locations and how a specific area affects the mood of the artist
From this music video I have realised how not spending too long on a shot can be extremely effective as it gives nothing for the audience to decode or be interested in. In addition a considerable amount of swift transitions will be useful in our video ensuring we get full marks.